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Activating constituents and stakeholders on policy decisions.

We use more than two decades of expertise and relationships to help our clients navigate policy issues. Crocker & Crocker puts the power of communications to work to build strategies, coalitions, campaigns and programs. Our insight into how audiences think and feel helps us educate and activate constituents. Our knowledge of local, state and federal policy drives the direction of successful campaigns. Ultimately, Crocker & Crocker gets the job done and drives the change our clients need.

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For the Sake of the Lake

Press Conference on Dry Lakebed Gets Attention at the Capitol

Press Conference on Dry Lakebed
Gets Attention at the Capitol

Client: San Juan Water District Wholesale, City of RosevilleprintBtn
Project: For the Sake of the Lake Week 





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Over 120 attendees representing 20 business, water and policy groups formally supported the effort … All major media outlets covered the event … More than 1,500 families received information through our school partnerships. 

 

 

 

Signing Board

Issue
Folsom Lake supplies water to more than half a million people in the Sacramento region. It’s the backbone of the region’s lifestyle, livelihood and water supply. The City of Roseville and San Juan Water District Wholesale including Citrus Heights, Fair Oaks and San Juan Water District’s retail area and Orange Vale Water Company all rely on the lake for reliable water supplies.

In 2013, water agencies needed an opportunity to capture the attention of key legislators and administrative staff about water rights, drought and policy concerns. They also wanted to unite the entire region around the importance of Folsom Lake.

Approach
Crocker & Crocker developed a strategy targeted to specific groups to deliver messages about water issues to capture the attention of the public and policy makers. We created a weeklong celebration of Folsom Lake, something that residents and stakeholders connect to personally and emotionally. Elements included:

  • Branding
  • Microsite and electronic communications
  • Strategic partnerships
  • Outreach materials

The key component of For the Sake of the Lake week was a news conference in the middle of the dry lake that, at the time, was at its lowest point in decades.

Outcome
Over 120 attendees representing 20 business, water and policy groups attended the news conference and signed letters in support of the effort. Major media successes include a cover story in the Sacramento Bee, coverage from all local TV, radio and print news outlets and statewide coverage on highly regarded industry blogs.

We also distributed information in stakeholder newsletters, presented information about the effort at meetings and started the conversation about Folsom Lake’s critical role to the region. More than 1,500 families received information through a partnership with the local school districts. Businesses wrote letters to the Sacramento Bee about the efforts and included messages from the campaign. 

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Delta Plan Opposition

San Juan Customers Voice their Opinion on Draft Delta Plans

San Juan Customers Voice
their Opinion on Draft Delta Plans

Client: San Juan Water District WholesaleprintBtn
Project: Draft Delta Plan Advocacy


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Hundreds of customers and stakeholders sent letters in support of protecting Folsom Lake water supplies and preventing Delta planning costs from falling on their backs.

 

 

 

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Issue
In 2011, the Delta Stewardship Council released draft documents outlining plans for the state’s water systems. Water providers relying on surface water supplies from Folsom Lake reviewed the plan and identified substantial issues that would negatively impact their customers. 

San Juan Water District, a water provider serving communities in Eastern Sacramento County and Placer County, needed customers to voice their opinions about the plan to support the district’s own efforts. 

Approach
Crocker & Crocker developed a strategy to inform customers about how the plan would impact them. The first step involved developing messaging based on prior research. We knew customers cared most about water supply reliability and the cost of their water. We developed messages to show how the draft plan would impact those two important customer concerns. Specific tactics included:

  • Key messages
  • Electronic media
  • Stakeholder outreach
  • Bill inserts
  • Speakers bureau
  • Media relations

Outcome
We developed a letter for customers to send to the Delta Stewardship Council voicing their concerns about the plan. The letter was distributed through e-blasts, on the district website and through interaction with stakeholders.

The public took immediate action once they were asked to write to the Delta Stewardship Council. Hundreds of customers and stakeholders sent letters in support of protecting Folsom Lake water supplies and preventing Delta planning costs from falling on their backs. San Juan’s efforts caught the attention of the media and were published and broadcast throughout the region, putting extra pressure on the Council to develop a fair plan.

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Protect our Folsom Water

1 out of 3 Coalition Members Sign Letters for Reliable Water Supplies

1 out of 3 Coalition Members Sign Letters
Supporting Reliable Water Supplies

Client: San Juan Water District Wholesale, City of RosevilleprintBtn
Project: Protect our Folsom Water


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In the end, we delivered close to 1,000 letters to the governor and state agencies, letting them know their concerns over the BDCP. Since then, DWR announced it will revise the plan to address public comments.

 

 

 

Protect our Folsom Water 2

Issue
The Bay Delta Conservation Plan, also known as the “Twin Tunnels,” is an administrative project that could change the face of California’s water operations. In the first draft of the plan, Northern California reservoirs faced a grim future.

San Juan Water District and the City of Roseville rely on the same surface water supplies from Folsom Lake, one of the reservoirs most affected by the draft BDCP. Lobbyists, policy and technical experts worked to produce a detailed and technical response to the plan. However, the agencies knew their customers and constituents needed to voice their concerns to gain attention at the Capitol.

Approach
Crocker & Crocker created a strategy to engage individuals in the BDCP’s public response process. We started with education. While many people had heard of the BDCP as the “Twin Tunnels” plan, most didn’t know its true impacts to the region. We developed a program brand called Protect our Folsom Water.

Through the education component, people became engaged in the conversation and grew invested in Folsom Lake’s impact to the region. We engaged customers and stakeholders for ten months until it was time for them to take action with letters to the governor. Specific elements included:

  • Public affairs strategy
  • Branding
  • Microsite
  • Electronic communications
  • Speakers bureau
  • Media relations

Outcome
Crocker & Crocker developed a letter for customers supporting the water agencies’ concerns once the state released the draft BDCP documents for public comment. After just one e-blast, more than one third of people who opened the email signed the letter. Many more downloaded and mailed their own. In the end, we delivered close to 1,000 letters to the governor and state agencies, letting them know their constituents' concerns over the BDCP. Since then, DWR announced it will revise the plan to address public comments.

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1614 19th Street, Sacramento, CA 95811

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info@CrockerCrocker.com